2007年2月22日 星期四

購物純因衝動

之前提到的「歌有情人」原聲大碟,現在回想起來,真是有點得來不易。

話說當日栗子妹在油麻地 bc 觀賞完電影後,便到樓下的影音中心,準備購買原聲大碟,誰知找來找去也找不著;跑去問店員,他們簡短地回說「沒有貨」就繼續埋頭苦幹。當時我心想:不是吧?電影在上映,但周邊產品竟然欠奉?結果害我當晚要跑到銅鑼灣時代廣場,才能買到心頭好。

雖說購買電影原聲大碟的人比較少,但正因如此,推廣和宣傳方面就更要花心思,並要充分掌握顧客心理,才能成功。要知道,平日我們購物,往往都只因一時衝動,過不了多久便會後悔,腦中浮現「為甚麼當日我會買這種無聊的東西?」「為甚麼當日我不買另一件?」此等疑問。若明白這一點,便應抓緊顧客該剎那的衝動,把相關的產品放在當眼處,讓他們一眼便看見,然後乖乖地從錢包裡拿錢出來進貢。

其實我很欣賞 bc 的硬件配套設施──電影院樓下便是影音中心,旁邊還有書店連咖啡室,氣氛好得不得了。但想不到 bc 的軟件配套竟然一而再、再而三讓我失望 (對上一次是買 The Lake House 的原聲大碟)。負責人,能否檢討一下入貨的時間表,讓我們這些「少數族裔」不用港島九龍兩邊跑?


《香水》原著小說是另一失敗的例子。栗子妹一月底看了電影,喜歡到不得了,立即四處去找原著小說來看,但要到早兩天才在書店中看見。事隔一個月,甚麼熱情也泠卻了,現在只願意拿出手機,偷拍一張作紀念。錢嘛,還是乖乖地留在我的錢包裡。

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報告欄:

1) 看完東野圭吾《嫌疑犯X的獻身》,精彩到不得了,可以用「手不釋卷、廢寢忘餐」來形容閱讀過程。咖啡女,有您的

咖啡女的「東野圭吾閱讀報告」:http://hk.myblog.yahoo.com/coffee-girl/archive?l=f&id=11

2) 宮部美幸的《模仿犯‧上》,還差30頁便看完。後半段比較精彩,前300頁真是很悶耶~

3) 香港國際電影節即將開幕,好期待朴大導那齣浪漫愛情喜劇「再造人之戀」

4) 已買了票本週日去看「門徒」
,下一套想看的是「英女皇」。不知道各位 blog 主有沒有其他推介呢?


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見有blog主提到Way Back Into Love,就等小妹順道把歌詞抄上來,與大家分享。這首歌的詞填得真不錯


I've been living with a shadow overhead
I've been sleeping with a cloud above my bed
I've been lonely for so long
Trapped in the past, I just can't seem to move on

I've been hiding all my hopes and dreams away
Just in case I ever need 'em again someday
I've been setting aside time
To clear a little space in the corners of my mind

All I want to do is find a way back into love
I can't make it through without a way back into love
Oh oh oh

I've been watching but the stars refuse to shine
I've been searching but I just don't see the signs
I know that it's out there
There's got to be something for my soul somewhere

I've been looking for someone to shed some light
Not just somebody just to get me throught the night
I could use some directions
And I'm open to your suggestions

All I want to do is find a way back into love
I can't make it through without a way back into love
And if I open my heart again
I guess I'm hoping you'll be there for me in the end

There are moments when I don't know if it's real
Or if anybody feels the way I feel
I need inspiration
Not just another negotiation

All I want to do is find a way back into love
I can't make it through without a way back into love
And if I open my heart to you
I'm hoping you'll show me what to do
And if you help me to start again
You know that I'll be there for you in the end


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